Typical Tasks
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Present drafts and ideas to clients.
Vary language and tone of messages based on product and medium.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
A day in the life
What kind of work is this?
Artistic
Conceptual, Creative Work
Enterprising
Business based Work
Investigative
Studying, Research based work
What personality traits do you need to succeed?
Dependability
Persistence
Initiative
Cooperation
Attention to Detail
Adaptability/Flexibility
What key skills are needed for this job?
Writing
Reading Comprehension
Active Listening
Speaking
Critical Thinking
Time Management
Expected Knowledge
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Common Activities
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
